Spiritz Award

Alcobev Industry

Entry Guidelines

Before submitting entries, participants (including brands, companies, and individuals) must carefully review the specific criteria for each category
All award categories are listed under their respective segments (please refer to the listed categories)
Participants may select categories that best align with their brand, product, or professional achievements
Brands of each category as per its price point (range) or style, will be judged through a blind tasting
All required information must be submitted in the prescribed format (in the provided form or in PPT) provided by the organisers
Each entry must be accompanied by high-resolution JPEG Where applicable, audio-visual (AVs) link should also be included as part of the submission

Terms & Conditions

The participating brand must be a legally operational alcoholic beverage company in compliance with Indian laws
There is no limit to the number of entries; companies may submit nominations across multiple categories
Nominations will be considered valid only if the complete entry form, along with the product samples (where applicable), is submitted within the specified deadline and in the prescribed format
Participation will be confirmed only upon receipt of the applicable entry fees within the given deadline
The jury reserves the right to reassign an entry to a more suitable category if deemed appropriate
The jury’s decision will be final and incontestable. No correspondence or appeals will be entertained
Following a comprehensive evaluation process, the jury may confer Bronze, Silver, Gold, or Grand Gold quality labels to entries that meet the established excellence benchmarks
Winning brands are permitted to use the award label for promotional purposes for a period of three (3) years from the date of the award

Select categories

Blind Tastings

Please cover/write all the points in the below given format for being eligible for the entry and submit:

Name of the participating individual *

Email Address *

Phone Number *

City *

Name of the company (if applicable):

Helped alcobev industry (wine, beer, spirits & others) to create a buzz about brands0 / 250

Devised innovative brand promotion programmes0 / 250

Made an impact on the companies/people he/she handled the assignments for0 / 250

Designed a personal development plan or orientation programme to inspire people working in the same area0 / 250

Represented India in an international forum to make the country proud0 / 250

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Categories

Malts
- Single malt – Indian
  - INR 2000-3500
  - INR 3501 and above
- Single malt – Imported
  - INR 2000-3500
  - INR 3501 and above
Spirits
- Scotch/Whisk(e)y – Blended
  - Up to INR 500
  - INR 501-1000
  - INR 1001-2000
  - INR 2001-3500
  - INR 3501-5000
  - INR 5001 and above
- Rum, Brandy/Cognac, Vodka, Gin, Tequila, Liqueur – Each has respective price brackets from Up to INR 500 to INR 5001 and above.
Brews
- Lager below 5%
- Lager above 5%
- Wheat beer
- Pale ale
- Blonde ale
- IPA
- Stout
- Light
Wines
- Sparkling, Rose, White, Red – Each includes: Up to INR 1000, 1001–2000, 2001–3000, 3001 and above
Sake
- Up to INR 3500
- INR 3501 and above
RTD
- Up to INR 500
- INR 500 & above
Flavoured Wines/Mead

Ambassador of the industry

Ambassador of the industry (People from the associate industries of the Beverage Alcohol Industry and brand ambassadors of different brands working with the Beverage Alcohol Industry) (October 2023 – September 2024) Please cover/write all the points in the below given format for being eligible for the entry and submit:

Name of the participating individual *

Email Address *

Phone Number *

City *

Name of the company (if applicable):

Helped alcobev industry (wine, beer, spirits & others) to create a buzz about brands0 / 250

Devised innovative brand promotion programmes0 / 250

Made an impact on the companies/people he/she handled the assignments for0 / 250

Designed a personal development plan or orientation programme to inspire people working in the same area0 / 250

Represented India in an international forum to make the country proud0 / 250

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Bar-raiser of the year

Bar-raiser of the year (Bartenders who have industry and brands to grow in their personal and
professional capacity) (October 2023 – September 2024)

Please cover/write all the points in the below given format for being eligible for the entry and submit:

Name of the bartender *

Email Address *

Phone Number *

City *

Name of the company (if applicable):

Helped alcobev industry (wine, beer, spirits & others) to create a buzz about brands0 / 250

Devised innovative brand promotion programmes0 / 250

Made an impact on the companies/people he/she handled the assignments for0 / 250

Designed a personal development plan or orientation programme to inspire people working in the same area0 / 250

Represented India in an international forum to make the country proud0 / 250

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Start up of the year(2019 – 2024)

Open to all the alcobev companies which started their operations in past five years (October 2023 – September 2024)

Please cover/write all the points in the below given format for being eligible for the entry and submit:

Name of the participating company *

Email Address *

Phone Number *

City *

Conceiving a business idea with good potential and perseverance in translating it into a reality0 / 250

Making a business strategy with clear-cut objectives and implementing it successfully0 / 250

Share the revenue growth and notable expansion of geographical footprint0 / 250

Business growth since start in terms of products launch, revenue, staff, and market share0 / 250

Business prospects over the next 12 months0 / 250

Success in having edge or USP over competitors0 / 250

PAT or EPS0 / 250

Top line growth (preferably without duties)0 / 250

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Product Debut of the year (in each category)

Open to all the alcobev products launched in past one year (October 2023 – September 2024)

Please cover/write all the points in the below given format for being eligible for the entry and submit:

Sub CategoriesSingle MaltWhiskyRumBrandyGinVodkaTequilaBeer

Sub CategoriesWineSakeLiqueurRTDHard SeltzerMeaderyPre-mixers – Non-alcoholicMixers – Non-alcoholic

Name of the participating brand *

Email Address *

Phone Number *

City *

Name of the company *

Success in identifying an opportunity/potential for a new product in a spirits/wine/beer category0 / 250

Formulating an innovative, competitive, quality product to realize the identified potential0 / 250

Effectiveness of complete packaging0 / 250

Effectiveness of the business strategy in proper positioning of the product in the market0 / 250

Fulfilment of volume/revenue expectations0 / 250

Evidence of successful marketing, sales and PR communication programmes0 / 250

Which are the markets where the brand is launched in last one year? (Market presence)0 / 250

Expansion in other markets in coming months0 / 250

Sales data to support the claim (from state excise) even if the brand is launched only a month back. It will help jury to take out the percentage0 / 250

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Fastest growing brand of the year

Open to all the alcobev products launched in past one year (October 2023 – September 2024)

Name of the participating brand *

Email Address *

Phone Number *

City *

Name of the company *

Evidence of fastest growing brand0 / 250

A certified sales report from the excise department of States where the participating brand is available, is required for participating in this category0 / 250

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Brand promotion of the year

A. Digital space
Open to all the new campaigns of alcobev products launched in past one year (October 2023 – September 2024)

Name of the participating brand *

Email Address *

Phone Number *

City *

Name of the company *

Novelty in promoting the brand in front of consumers through online media0 / 250

Innovative ideas for pushing up the sales0 / 250

Ensuring better profitability0 / 250

Success in positioning itself as cut above from its competitors0 / 250

Investment on relationship with the consumers0 / 250

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B. Ground space
Open to all the new campaigns of alco-beverage products launched in past one year (October 2023 – September 2024)

Name of the participating brand *

Email Address *

Phone Number *

City *

Name of the company *

Novelty in promoting the brand in front of consumers at ground space0 / 250

Innovative ideas for pushing up the sales0 / 250

Success in positioning itself as cut above from its competitors0 / 250

Ensuring better profitability0 / 250

Investment on relationship with the consumers0 / 250

Innovation in brands display, consumer’s interaction and overall feel good factor for the end-consumer0 / 250

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Importer of the year

Open to the alco-beverages importers who have continued improving their portfolio by importing quality and innovative brands/categories in the past one year (October 2023 – September 2024).

Name of the participating company *

Email Address *

Phone Number *

City *

Brands in the portfolio and continuous improvement in the portfolio to fill the gaps0 / 250

Brand presence (presence in the maximum number of states/ channels of sale)0 / 250

Variation in price range (minimum to maximum) to cater to different categories of consumers0 / 250

Justice with each brand while making a sales strategy0 / 250

Innovative promotion strategy and innovative consumer engagement activities0 / 250

Success in positioning itself as cut above its competitors0 / 250

Ensuring better profitability0 / 250

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Retailer of the year

Open to the retailers dealing with alco-beverages products who have grown sales due to their schemes, efforts, etc in the past one year (October 2023 – September 2024)

Name of the participating company *

Email Address *

Phone Number *

City *

Ingenious ideas for brands promotion & sale0 / 250

Novelty in strategy to present the brand at the outlet0 / 250

Success in positioning the outlet as cut above from its competitors0 / 250

Ensuring better profitability0 / 250

Investment on relationship with the companies/consumers0 / 250

Innovation in brands display, consumer’s interaction and overall feel good factor for the end-consumer (Need Images)0 / 250

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Distributor of the year

Open to the retailers dealing with alco-beverages products who have grown sales due to their schemes, efforts, etc in the past one year (October 2023 – September 2024)

Name of the participating company *

Email Address *

Phone Number *

City *

Innovative ideas in pushing up the sales0 / 250

Condition of the warehouse (Need Images of the warehouse)0 / 250

Stock keeping facility (Need Images of the warehouse)0 / 250

Relationship with the companies/brands0 / 250

Image of the distributor among the alcobev companies0 / 250

Success in positioning itself as cut above from its competitors0 / 250

Ensuring better profitability0 / 250

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CSR efforts of the Year

Open to all the alco-beverage companies who have undertaken CSR activities for betterment of the deprived people, women empowerment, health, environment protection/improvement, road safety, etc during the past one year (October 2023 – September 2024)

Name of the participating company *

Email Address *

Phone Number *

City *

Steps taken to improve:

The life of people in society and the effectiveness of those steps in achieving the desired goal0 / 250

Women empowerment0 / 250

Environment protection – concern for and efforts to undo the environmental damage caused by the company’s production processes or other business operations. The extent of success of these efforts0 / 250

Availability of potable water0 / 250

Education0 / 250

Road safety0 / 250

The impact of CSR activities on society at large0 / 250

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Leader of the Year(No fees)

Open to individuals who in past one year (October 2023 – September 2024) have shown extraordinary leadership skills

Name of the participating individual *

Email Address *

Phone Number *

City *

Leadership/mentoring skills

Designation0 / 250

Name of company0 / 250

How has the nominee inspired colleagues?0 / 250

How the nominee mentored colleagues and/or exhibited leadership skills?0 / 250

How has this helped in improving an individual’s or team’s relationships with internal/external colleagues and/or customers?0 / 250

Specifically, how has the team, department or company benefited from the nominee’s mentoring/leadership skills?0 / 250

How much did the nominee's personal actions lead to an individual's or team's outstanding performance as professionals or to the enhancement of the industry’s growth in general?0 / 250

Any other successful outcomes that have arisen from the nominee’s mentoring/leadership skills?0 / 250

Professional development

Company’s growth in last one year in terms of volume and revenue0 / 250

Company’s image and perception in the market0 / 250

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Company of the year

Open to all the alco-beverage companies who have done well in various aspects of business as well in customer service in the last five years (October 2023 – September 2024). The nominated company must be an active business located or operating in India. It must have been in business for at least 5 years.

Name of the participating company *

Email Address *

Phone Number *

City *

An overview (250 words) of the company, highlighting the reason for its nomination

Launch of innovative new products/services0 / 250

Following responsible business practices0 / 250

Success in creating the perception of a credible company in consumers’ mind0 / 250

Exceptional revenue growth and notable expansion of geographical footprint0 / 250

Top line growth (preferably without duties)0 / 250

Key brands and their market shares in say the top 7 volume markets of the country (Number of cases sold in each category/ brand wise )0 / 250

The price point at which they operate and market share in those price points0 / 250

PAT or EPS0 / 250

Getting desired results from CSR efforts0 / 250

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Lifetime achievement(No fees)

Open to individuals who have demonstrated a consistent history of contribution in the alcoholic beverages industry in their long career, making a significant impact on the company they represented as well as on the industry.

Name of the participating individual *

Email Address *

Phone Number *

City *

An overview (maximum 250 words) of the nominee’s career, highlighting the reason for their nomination

ConsistencyConsistency shown by the nominee in performing their job excellently and also going beyond the expected call of duty to do something remarkable in their career0 / 250

Nature of the Nominee’s ContributionThe nature, extent, and quality of the nominee’s contribution to the development and growth of the company/industry0 / 250

LeadershipThe nominee’s leadership quality that has set an example for the company0 / 250

AchievementsMajor achievements of the nominee throughout their career0 / 250

ImpactLongevity of the impact of the nominee’s achievements0 / 250

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Last date For submitting the Entries: August 25, 2024
For sending the brands(Product debut category only): August 25, 2024

Address:
B- 10, First floor (Above S K communication)
Acharya Niketan Market
Mayur Vihar Phase 1
Delhi – 110091

Suggestions:

Read all documents thoroughly and carefully
Tick the categories in which you want to participate
Read the details of each category and fill/write accordingly
Send us on time along with the support material (photos, AVs, etc) wherever required.

For entry-related queries: Shalini Kumar: shalini@spiritz.in/ 9873804522/9711580065

Entry fee:
INR 25,000 + 18 % GST

Online payment details:

RASHA SOLUTIONS

Account No: 158811100000724

Bank name: Union Bank of India

Bank Address: 66/A Pratap nagar, Opp. pocket 4, Mayur Vihar Phase 1, New Delhi-110091

RTGS/NEFT/IFSC: UBIN0815888

For payment related queries: Manju Joshi: manju@spiritz.in/ 8375948446

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